Real estate and beyond: Taking pictures of a property


Eugene Bernshtam explains that a lot of the effective marketing strategies today in real estate, as with any other business, involve the internet. There are entire catalogs of properties on countless websites in which prospective investors and potential tenants peruse. Of course, first impressions last, and the more appealing the appearance of a property, the more likely investors will give it a second look. 

 

For this blog, Eugene Bernshtam shares a few tips on how pictures of a property for marketing purposes.

1. Mind the camera gear before everything else. Photographers always prioritize the gear before getting into the nitty-gritty of shooting so they will no longer need to worry about it later.

2. There should be a shot list for each property on the market, and the shot list should be standard. This gives photographers a reference point, even if the properties differ in structure. 

Image source: sellingguide.realestate.com.au 

3. Fix up the property interior well. Messy interiors generally put off interested parties.

4. Shoot in the morning and in the evening to showcase the beauty of the property at both times. During the day time, photographers can use natural light, which illuminates the interiors quite well. At night, if all the lights are working, the property can take on an elegant form.

5. Shooting from different vantage points allows photographers to choose which shots make the property look its best, adds Eugene Bernshtam.

Eugene Bernshtam is a real estate developer and auto collector. He currently heads Avalon Holdings, LLC and its affiliated entities. For similar reads, visit this blog.

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