Real estate and beyond: Taking pictures of a property
Eugene Bernshtam explains that a lot of the effective marketing strategies today in real estate, as with any other business, involve the internet. There are entire catalogs of properties on countless websites in which prospective investors and potential tenants peruse. Of course, first impressions last, and the more appealing the appearance of a property, the more likely investors will give it a second look. For this blog, Eugene Bernshtam shares a few tips on how pictures of a property for marketing purposes. 1. Mind the camera gear before everything else. Photographers always prioritize the gear before getting into the nitty-gritty of shooting so they will no longer need to worry about it later. 2. There should be a shot list for each property on the market, and the shot list should be standard. This gives photographers a reference point, even if the properties differ in structure. 3. Fix up the property interior well. Messy interiors generally put off interested par